AI Insights · Timothy · July 2022
Top 5 Social Apps in Argentina Q2 2022 Performance Overview
In Q2 2022, Argentina saw significant engagement with top social apps, with notable trends in downloads, revenue, and active users.
The second quarter of 2022 saw robust activity in Argentina's social app market. Here's a detailed look at the performance of the top 5 social apps, based on data from Sensor Tower.
TikTok experienced a dynamic quarter. Weekly revenue peaked at approximately $45.7K in early May, with other weeks hovering around $10K to $13K. Downloads started strong with around 141K and saw a high of 186K mid-May, ending the quarter at 167K. Active users remained consistently high, closing the quarter at nearly 8.98M.
Instagram showed steady weekly downloads, starting at 149K and peaking at 180K in the last week of June. Revenue saw minor fluctuations, with a notable spike to $165 in early June. Active users fluctuated slightly but remained around 15M throughout the quarter.
Facebook Lite maintained consistent downloads, averaging around 125K weekly, with a slight peak at 131K in early June. Revenue showed a modest increase, peaking at $4.3K in early June. Active users hovered around 20M, with minimal fluctuation throughout the quarter.
mi ANSES had a notable surge in downloads, reaching 178K in early May, before stabilizing around 44K to 67K weekly towards the end of the quarter. Active users peaked at 769K in early May but saw a decline to approximately 448K by the end of June.
X had steady weekly downloads, fluctuating between 34K and 53K. Revenue remained low with minor peaks, the highest being $31 in mid-May. Active users were stable, averaging around 4.6M throughout the quarter.
The data illustrates the varied performance trends among these top social apps in Argentina during Q2 2022. For more detailed insights, visit Sensor Tower.
